| About Us > In the Press |
SpaManicure Citrus Insert by Creative Nail Design
CPC Packaging
“During this promotion, calls to our customer service hotline significantly increased, along with sales in this category.”
Sampling & Unit Dosing: Big Developments
CPC Packaging
“Identipak Inc. created a high-end matte look for a sachet for Giovanni Cosmetics.”
Sampling & Unit Dosing: Getting In Shape
CPC Packaging
“Product samples help marketers give consumers something they want—a chance to try a product before committing to buying it.”
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| Check out some article excerpts where Identipak has been talked about in the media: |
Is Your Sample Ample?
Beauty Packaging Spring 2001 |
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In addition to cost savings recent marketing efforts have also focused on speed. “The most effective marketing campaigns are the ‘flash marketings,’” opined Margery Woodin, vice president of marketing and sales for Identipak, Inc., a sample specialist in McAllen, TX. "Used mostly by mass marketers of personal care products, flash marketing combines three crucial elements: timing, volume and impact. Within a period of one week, a full blown campaign is launched and finished. All the elements have to be in place—TV, radio, print advertisement and distribution of samples. The idea is to flood consumers the week of the campaign with all the means available to entice them to try the product. A minimum of two million samples are distributed in this type of campaign," she revealed.
Identipak offers customers a small rendition of their actual containers with its die-cut pouches. “Package engineers are working harder and harder in creating containers that are trendy and more appealing to consumers,” said Ms. Woodin. “Switching from a conventional pouch to a die cut pouch allows consumers to not only try the product but to familiarize themselves with the container, generating a double impact with just one sample,” she said.
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Sample/Unit Dose Technologies Reach Consumers in New Ways
Beauty Packaging May/June 2004 |
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At Identipak, McAllen, TX, business is booming thanks to the roused economy, according to Margery Woodin, vice president of marketing and sales, who said, “Our production requirements have gone up 60% in the last couple of months.” The company fills liquids, powders and pads into flexible materials, but is best known for its specialty, die-cut packets that replicate the form of full-scale retail products. “When clients compare the conventional packet to a die-cut,” said Woodin, “they are more inclined to go with the die-cut even if there is a difference in price. Die-cuts work well to emphasize ingredients, as in the case of a cucumber formula sampled by a packet with graphics of a cucumber slice.” Recent Identipak samples include a die-cut tandem regimen for Chateau Noblesse, a conventional tandem regimen for Lamas Beauty and a carrier card with various packets for The Art of Shaving line.
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Small Packaging: Big Results
Beauty Packaging May/June 2003 |
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Identipak, a McAllen, TX-based supplier of flexible pouches used in sampling and as unit dose containers, has carved out a niche as a premier die cutter, according to Margery Woodin, company spokesperson. Woodin explained that the company’s equipment accommodates tooling that is flexible and can be set up quickly. “We can produce packets with all sorts of shapes, from bottles to various fruits and flowers. Whatever image reflects the brand, we can make the packet into that shape,” she stated. “Die-cut packets are very effective. They not only get the consumer to try to the sample, but help the consumer to remember the sample as well.
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